The Criquet Brand is comfortable in all kinds of situations – casual Fridays, backyard soirées, honky tonks and the occasional cock fight. And to help communicate that, we created the Criquet Guide to Living Comfortably Off-Course. It serves to keep the team in South Austin comfortably on-course when it comes to all things brand. It’s part educational, part inspirational, and part paper. It lays out the Criquet philosophy and is meant to help champion good times and a life less ordinary for guys everywhere.

Copy/Direction: Derek Bishop

Photography: Nick Cabrera, Cory Tran, Ryan Williams, Sam Roberts

Account: Brett Eaton

Strategy: Sharon Arellano



Brand Book